Finding the “Magic”

Finding the magic

The increasing use of emotion in advertising has been the subject of much discussion over the past decade. In order to understand how this shift has come about, consideration needs be given to the changes occurring in today's marketing environment, changes which have resulted in new marketing challenges. These challenges have reshaped the task which advertising is designed to accomplish and, he...

Editorial: The Psychology of Magic and the Magic of Psychology

Neutrino oscillations : what is magic about the “ magic ” baseline ?

Physics interpretation of the " magic " baseline, L magic , that can play important role in future oscillation experiments is given. The " magic " baseline coincides with the refraction length, l 0. The latter, in turn, approximately equals the oscillation length in matter at high energies. Therefore at the baseline L = l 0 the oscillation phase is 2π, and consequently, the " solar " amplitude ...

The Not-so-Magic Magic Barrier of Recommender Systems

Recommender Systems need to deal with different types of users who represent their preferences in various ways. This difference in user behaviour has a deep impact on the accuracy of the recommendations received by the users, depending, mostly, on the quantity and the quality of the information the system knows about the user. Specifically, the inconsistencies of the user impose a lower bound o...

" Brain-magic " : Figures of the Brain, Technology and Magic

In the early days of cyberculture, VR technologies seemed to promise an engagement with the non-sensory, perhaps a trip inside – or at least via a brain separated from the problems of the body. The brain was phantasised as a magical place through which we could tour the entire world a world that was entirely under our control. These phantasies of enhanced mind have a prehistory, one that is wel...